technology from back to front

User generated content website for Dorling Kindersley Travel

DK came up with an innovative idea for creating an online experience that marked itself out from the crowd of travel sites out on the Web.


The core concept involved enabling users to build their own personal travel guides using content provided by DK on the site as well as incorporating content added by themselves and other users. The user can use guide management features to layout and customise their guides, before printing it out as a PDF, or having their own personalised travel guide printed on demand.

The website launched in February 2007, and went on to win a Travel Mole award that year as well as being highly commended at the BIMA awards.

DK Travel

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