Web 2.0 innovation for a multi-channel TV company
While it’s the ambition of many big brand companies to take advantage of the ‘freeconomy’, most are organisationally unsuited to do so. LShift were brought in by a team of consultants working for this broadcaster to build a pilot website that delivered a new, innovative service for them.
The core proposition mapped the characteristics of the Web2.0 world to their own brand identity so that the project resulted not only in a useful service, but one that generated a long-term benefit for the channel.
As this project is still in incubation, the precise details cannot be revealed at this stage.