BioPartners: High-tech
Founded in 2000, BioPartners is a global biopharmaceuticals company and a leader in the emerging field of multi-source biopharmaceuticals.
The Brief
BioPartners' mission is to develop patentable and innovative formulations of 'first generation' biopharmaceuticals as well as source advanced delivery systems that may improve patient compliance to its product portfolio.
BioPartners required presentation tools that would allow users to model different market conditions and show graphically the impact on product revenues. Different applications were required for two products, Intereron Alpha/Beta and SRHGH (Sustained Release Human Growth Hormone).
The Solution
The solution provided a graphically rich interactive application that was intuitive to use but showed the market results clearly. Working closely with design partners ThinkPod, we turned their interactive design into a set of crossplatform applications built using the Macromedia Director multimedia authoring and development environment.
The Result
The application has been used successfully by BioPartners executives and account handlers internationally.
Technologies Used
Adobe Acrobat, Macromedia Director, XML, various Xtra extensions to the Director environment