Dorling Kindersley Travel site won the top award in the Holiday Extras category at the fourth annual TravelMole web awards – the biggest in the event’s history – held in London on May 24 at the Canadian High Commission.
There were 1,400 nominations for travel industry websites across 13 categories this year, followed by an extensive judging process. The Judges said “In a very competitive category Travel.DK won the overall prize due to the innovative way they are able to present information to the potential traveller. Good content with easy, attractive access.”
The DK Eyewitness Travel Guide site was developed by LShift and design
partners Poke London. The site is pioneering as it allows users to select travel highlights from DK Eyewitness travel guide content, and then organise them into their own tailored travel guide. Once users have created their guides, they can download them for a small charge and then take them on their trip. Users can also share their guides within the DK travel community, and when they get back, rate and comment on the places they have visited.