On Tuesday evening, Stuart Mottram and Michael Bridgen from LShift attended the Retail Systems Awards ceremony at the Grosvenor Hotel, London, along with the Gift Service project team from Habitat. It was a tense evening, however they all managed to resist rumbling their hands on the table as the Habitat Gift Service was announced as the winner of the giftcard / loyalty programme of the year category.
The project was up against innovative projects from Sainsbury’s and The Co-Op and so LShift and Habitat were pleased by the extent to which the Gift Service impressed the judges. The award recognises the retailer and agency who can demonstrate use of technology to drive improvements in customer relationship management. The primary criteria for judging are the delivery of definable and significant business benefits, innovation and originality of application, ROI and project management issues such as delivery on time and within budget.