Comments on: DLAs, mashups and canapes http://www.lshift.net/blog/2006/09/25/dlas-mashups-and-canapes What happens at LShift Thu, 28 Aug 2008 16:29:51 +0000 http://wordpress.org/?v=2.0.12-alpha by: mikeb http://www.lshift.net/blog/2006/09/25/dlas-mashups-and-canapes#comment-10609 Tue, 26 Sep 2006 10:49:10 +0000 http://www.lshift.net/blog/2006/09/25/dlas-mashups-and-canapes#comment-10609 <p>Regarding marketing muscle: something I seem to see on TechCrunch an awful lot is the phrase "no marketing spend". The implication is that these services are somehow doing just fine with word-of-mouth.</p> <p>I don't think it's quite so straight-forward, however. Marketing is just changing its nature and mode of operation, at least as far as the Web is concerned. "No marketing spend" is more like "no print or broadcast advertising" -- that doesn't mean other marketing activities aren't going on (and being paid for handsomely, I'm sure).</p> Regarding marketing muscle: something I seem to see on TechCrunch an awful lot is the phrase “no marketing spend”. The implication is that these services are somehow doing just fine with word-of-mouth.

I don’t think it’s quite so straight-forward, however. Marketing is just changing its nature and mode of operation, at least as far as the Web is concerned. “No marketing spend” is more like “no print or broadcast advertising” — that doesn’t mean other marketing activities aren’t going on (and being paid for handsomely, I’m sure).

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